Awards: 2020 EX Awards winner, Multicultural.

Brief: Cultural visionary and hip-hop legend, P. Diddy, wanted to reimagine the annual music event for REVOLT, his cable network dedicated to this generation’s creators. Our job was to transform the event from a party into a breakthrough cultural experience filled with valuable education and networking for fans.

Solution: The REVOLT Summit, a new ownable property bringing the music, art, technology, and politics of hip-hop to life. A place where the world can truly feel The power of Hip Hop.

Press & Results: 5,500 attendees. Over 1.8 billion impressions from press such as Billboard, Variety, Source, and Cheddar. Over 200 Mentoring Sessions and dozens of jobs offered on the spot.

Consumer Experience: We brought Revolt Summit to LA and Atlanta, staging three-day events where over 5,000 attendees got up close and personal with 100+ hip hop artists and culture creators like Diddy, Issa Rae, Snoop Dogg, T.I., Killa Mike, Lizzo, and DJ Khaled. These artists provided unique insights through intimate panels, keynotes, Q&As, songwriting sessions, and beat-making demos on our two stages.

Attendees were given the chance to meet 1:1 with over 200 industry insiders at AT&T Office Hours. They also attended the Level Up Job Fair to pursue job opportunities with some of the top media and entertainment companies.

Throughout the space there were kickback areas for conversation and collaboration. A dozen interactive art installations showcased some of the greatest cultural artists of our time such as Uzumaki and Knowledge Bennett.

When the sun went down the events moved from education to celebration, with performances from the hottest artists in hip-hop.

And the best part? Attendees walked away with real valuable information, connections, inspiration and steps to move their dreams forward.

Agency Partner: Superfly