Brief: For Airbnb’s Experience launch in May 2025, we partnered with ultimate hottie host Meg Thee Stallion to create a signature experience inviting her fans into her obsessions.

Solution: Meg’s Okaku Hot Girl Quest, an immersive challenge bringing her cultural status together with her love of Otaku culture. Guests must complete five of Meg’s challenges to “level up” and earn unique charms to prove their Otaku Hottie status including:

Transformation Challenge - Create your own unique cosplay character
Hottie Lava Challenge - Play an immersive game of “floor is lava” where Meg can change the rules at any time
Hot N’ Spicy Ramen Challenge - Try to make ramen the “hot girl” way (aka how Meg likes it)
Boa Battlestation Challenge - Go head-to-head in a video game tournament
Spirit Challenge - Take a shot of Megan’s Chicas Divertidas hand poured by her with a “snake venom” chaser

Results: The collab was an instant success, with massive media buzz, and viral social moments.

Agency: VERB