Brief: For Airbnb Experience launch in May 2025, they partnered ultimate hottie host Meg Thee Stallion. VERB was tasked with creating a signature experience which tapped into her passions she could share with her fans live.

Solution: Meg’s Okaku Hot Girl Quest, an immersive challenge bringing her cultural status together with her love of Otaku culture. Guests must complete five of Meg’s challenges to “level up” and earn unique charms to proving their Otaku Hottie status including:

Transformation Challenge - Create your own unique cosplay character
Hottie Lava Challenge - Play an immersive game of “floor is lava” where Meg can change the rules at any time
Hot N’ Spicy Ramen Challenge - Try to make ramen the “hot girl” way (aka how Meg likes it)
Boa Battlestation Challenge - Go head-to-head in a video game tournament
Spirit Challenge - Take a shot of Megan’s Chicas Divertidas hand poured by her with “snake venom” chaser

Results: TBD (just launched)

Agency: VERB