Brief: Ford needed to introduce the first-ever EcoSport, a small SUV that helps you get more out of your big life, to millennials and empty nesters.

Solution: We tapped into a cultural trend which reflected the spirit of the brand, declaring EcoSport the official vehicle of life hacks. The Ecosport Life Hack Academy platform helped launch this mission through a content series, consumers experience media and influencer partnerships.

Content Series: The campaign featured a 10-part content series with Hearst Media hosted by Tia Mowry on how to get more out of your busy life.

Consumer Experience: Our immersive lifestyle event in NYC focused on the target's key passion points and shared the best way to hack each aspect of their lives. Uniquely designed areas each brought to life key ways our target wanted to maximize their lives via health and fitness, career building, home organization, travel and design. We brought in experts such as The Minimalists, Jessamyn Stanley, Smitten Kitchen, The Points Guy, and Skylar Grey to share their personal life hacks with their fans via panels, demonstrations and performances.

Press: Our Life Hack content series garnered 73+ million video views and 250K+ social engagements. Press and influencer engagement at the live event resulted in 385+ million PR impressions, 19+ million social impressions, and a very happy client.

Agency: Civic Entertainment Group