Brief: I was hired to concept and oversee execution of immersive experiences for Ecolab’s 100 year celebration. Each activation needed to storytell and showcase their commitment to improving the overall well-being of people, planet and business, and the need for deeper partnership the next 100 years.

Solution: At the heart of the celebration were four distinct activations, each tailored to Ecolab’s 2030 sustainability objectives. Two of the immersive tech installations we built in partnership with Red Paper Heart.

The Impact Spark: A symbol of collective impact through individual actions and hands down, the literal star of the show.

The vision to showcase the power of collective engagement was brought to life through cutting-edge RFID technology and a 17-foot-tall, "Impact Spark" that shined bright as the focal point of the night.

Guests were encouraged to engage with the spark by tapping their wristbands on the screen of the activation continuously throughout the event.

With each tap, the spark came to life through color, brightness, pattern and motion.This dynamic spark sculpture was a nod to the event's theme of how each individual action can lead to 100% collective impact.

The Power of Water An immersive, interactive LED experience narrated from the POV of water showing it’s power.

The Clean Cocktail Lab: A custom-crafted cocktail experience telling the story of Ecolab’s Science Certified Services.

The Infinite Innovation Gallery: A showcase of Ecolab’s latest innovations and their impact on the next 100 years.

Agency: Advoc8