*Yes all the images in here are real photos not renders ;)

Awards:
Cannes Lion, Bronze, Brand Experience (Icons)
Cannes Lion, Bronze PR (Icons)
Cannes Lion, Bronze Media (Icons)
Cannes Lion, Bronze Media (UP house)
Silver Clio in effectiveness (UP house)
Diamond Sabre Award, Superior Achievement in Brand-Building (Icons)
The One Show, 2 Silver Pencils
Ex award, Gold (UP house)
Reggie Awards, Gold, 2 Silver

Brief: After partnering with Airbnb for years and creating once in a lifetime stays (including the billion+ EMM Barbie House), “Icons” was born — a new bookable feature offering Airbnb Guests extraordinary experiences that change everyone’s perception of an Airbnb listing.

Solution: As the lead agency on strategy, creative, and production, VERB launched 10 of the 18 larger-than-life Airbnb Icons — inspired by cinematic masterpieces and cultural favorites like Up, X-Men, The Incredibles, Polly Pocket, Inside Out, Purple Rain, and Beetlejuice as well as experiences with Doja Cat , Feid, and Kevin Hart, showcasing Airbnb’s unique offerings beyond accommodation. All in 9 months.

Results: The launch of Icons was enormous, generating 1 billion social impressions, 96% positive sentiment and 45k news stories. Icons successfully positioned Airbnb as a leader in exclusive, high-profile travel experiences. The award-winning campaign tapped into rabid fanbases around the globe and reinforced Airbnb’s brand as the go-to platform for more than just stays. (source).

Agency: VERB