Kindra Meyer
Creative Director • Strategic Ideator
*Yes all the images in here are real photos not renders ;)
Awards: Silver Clio in effectiveness / UP house - Gold Ex award /
Diamond Sabre Award- Superior Achievement in Brand-Building
Brief: After partnering with Airbnb for years and creating once in a lifetime stays (including the billion+ EMM Barbie House), “Icons” was born — a new bookable feature offering Airbnb Guests extraordinary experiences that change everyone’s perception of an Airbnb listing.
Solution: As the lead agency on strategy, creative, and production, VERB launched 10 of the 18 larger-than-life Airbnb Icons — inspired by cinematic masterpieces and cultural favorites like Up, X-Men, The Incredibles, Polly Pocket, Inside Out, Purple Rain, and Beetlejuice as well as experiences with Doja Cat , Feid, and Kevin Hart, showcasing Airbnb’s unique offerings beyond accommodation. All in 9 months.
Results: The launch of Icons was enormous, generating 1 billion social impressions, 96% positive sentiment and 45k news stories. Icons successfully positioned Airbnb as a leader in exclusive, high-profile travel experiences. The award-winning campaign tapped into rabid fanbases around the globe and reinforced Airbnb’s brand as the go-to platform for more than just stays. (source).
Agency: VERB