Awards: Gold Clio Award in the brand partnerships category, Silver Clio Entertainment Award in the Special Event category, Adweek's Award for Best Experiential Activation.

It was also a key contributor in overarching Barbie marketing campaign wins including four Viddy Awards and an Integrated Campaign award at the Shorty Awards, Media Gold at The Drum Awards, Editor's Choice at The Drum Awards for Marketing Americas, and Campaign of the Year (Grand Prix) at the Campaign Media Awards. 

Brief: To launch the new Barbie movie, Airbnb teamed up with Mattel and wanted a new twist on the Malibu Dreamhouse which spoke to the themes of the film.

Solution: Ken’s Mojo Dojo Barbie Dreamhouse takeover. While Barbie is away, Ken is listing his room in her iconic Malibu DreamHouse on Airbnb and bringing Barbie’s all-pink world back by popular demand. Bringing Ken’s twist to Barbie’s iconic home.

Results: The Dreamhouse garnered over 13,000 press hits, 250 million social media impressions and a reported 600,000 articles. According to Fast Company, the listing received more than twice the number of impressions as Airbnb's IPO announcement.

Agency: VERB