TBS : Neighbors From Hell
Interactive Games / Content

Brief
TBS asked us to help launch their first animated comedy, Neighbors from Hell, which follows a family of demons sent to earth to destroy a drill dangerously close to exposing Hell. While on earth they discover humans may just be more hellish than demons.

Execution
We took cue from the Hellman's family mantra of "Seem Normal Fit In" and created SNORFIN.com, a demon training facility site teaching tips and tricks to help them go unnoticed in daily human life. We created a Demonize Yourself application along with five unique casual games, training videos, banner ads and an intro video all which drove home the SNORFIN message.

Result
In the first month alone Snorfin.com had 783K page views, 198K visits, and averaged 4.4K unique users per day, with consumer time spent on site averaging almost 4 minutes, much higher than the rest of their sites.