Windows Vista : Sky Suprise
Concert & Integrated Events

Brief
As part of the launch of Windows Vista, Windows and T-Mobile joined forces to bring free wi-fi to anyone who purchased the new operating system. To announce this stellar partnership, we enlisted the help of none other than Jefferson Starship to rock this message to our galaxy and beyond.

Execution
We featured free, impromptu concerts with Starship beaming in from a truck that transformed into a stage complete with fog and astronauts, cosmonaut street teams, wild postings, talking standees, a 40-ft inflatable cosmonaut, an interactive website with games and videos and a cosmo-naughty dance that received over 3 million hits and inspired countless fan spin offs.

Result
The campaign lasted over 4 months and reached over 8 million people.