American Express : Pay Me Fool Facebook app & Event

Brief
American Express wanted to test out their new digital payment method, Serve, on targeted college students.

Execution
"Pay me fool," a tongue in cheek Facebook app which called out one of the many ways the product lets you exchange money and make digital person-to-person payments, online or through the smart phone app. We also threw an on campus activation which encouraged attendees to sign up on the spot for Serve to win prizes and interact with the app through Ipads manned by brand ambassadors.

Result
The client was thrilled with the results, and will be rolling out the app in future months.