Live Search for Mobile : Loco for Local
Interactive & Content

Brief
Microsoft was launching Live Search for Mobile and wanted to own local search.

Execution
We created "Loco for Local," a campaign which celebrated the infamous local commercials we all know and love. The campaign included a micro site, banner ads, and a series of videos for Larry and Gary's App Shack, a fictional local business which parodied local television personalities while selling Live Search for Mobile. To ensure we got the right feel we hired actors who had never acted before, and threw in a few donkeys for good measure.

Result
The client was stoked as the campaign had a 47% higher click through rate than any other campaign they had, with nearly 60 million impressions and a 160,000 click through rate. Plus, we all got to ride donkeys. Bonus!!!