Google : Pink Pin
Interactive

Brief
Google wanted to demonstrate the potential positive impact of their technology.

Execution
Pink Pin, a call to small businesses and consumers in NYC to raise awareness and raise money for Susan G. Komen by getting "on the map" at pinkpin.com. The campaign connected businesses and consumers, who were asked to pin themselves to the map, share their stories and donate to support breast cancer awareness. Participating businesses were sent a packet with items to display with a dial in number to encourage in-store donations, which were matched by Google.

Results
This was a beta test for Google, and without any awareness over 600 local businesses signed up, and raised over $50,000. Internally Google named it Best Marketing Initiative of 2012, and we were hired on this year to take it to a new level with 10 times the funding.