Atlas : The Glory of Atlas
Rich Media

Brief
Atlas Rich Media makes highly targeted interactive web banners. They wanted to target the hardest people to reach, namely, us. Busy creatives who don’t often respond to traditional advertising.

Execution
In order to reach this elusive target we knew we had to create something magical, something arresting, and something a little, yes, sexy. We created a series of epic videos featuring Atlas, a mythical man who goes above and beyond in his daily life. These videos were sent in Atlas's month newsletter in embedded web banners, as well as a fun magnet set of our star.

Result
It was more than well received, and Creativity picked it as the spot of the week.