Brief: As part of the launch of Windows Vista, Windows and T-Mobile joined forces to bring free wi-fi to anyone who purchased the new operating system. And they wanted to get the word out.
Solution: To announce this stellar partnership, we enlisted the help of none other than Jefferson Starship to rock this message to our galaxy and beyond. We featured free, impromptu concerts with Starship beaming in from a truck that transformed into a stage complete with cosmonaut street teams, wild postings, talking standees, a 40-ft inflatable cosmonaut, and an interactive website with games and videos like Cosmo Hot or Hot.
Results: The campaign lasted over 4 months and reached over 8 million people. Our “cosmo-naughty” dance received over 3 million hits and inspired countless fan spin offs.