Windows Mobile wanted to create an experience which showcased the benefits of the new 6.5 Windows Phone to press at an E&D event in NYC. Our solution? Workplayland, a magical place where the lines between work and play blur. To showcase the phone's benefits, this interactive “grown up recess” featured a multitude of engagements showcasing the phone’s benefits such as a giant interactive tree house, a live tweetbird to sing your tweets, a remote flash mob for the press to control, and photo terrarium booths. The booth was the most talked about element of E&D both online and offline.