Windows Live meant all of their online products finally living together as one. Users could now communicate seamlessly between Hotmail, Messenger, PhotoGallery and Spaces, etc. with one Windows Live ID. The products and users were now more connected than ever. Windows Live needed to get the word out and in a big way.
Our team decided a large-scale product demo at the launch was the way to go and Share a Smile was born. Online and in kiosks across the country people uploaded their smiles using the new Windows Live Suite. In turn, a donation was made to Operation Smile (they repair cleft pallets of disadvantaged children). For launch day we teamed up with Digital Kitchen and Firstborn to display peoples smiles in real-time, broadcasted on a 7-story-tall sphere located downtown Manhattan. The event garnered national press coverage for Windows Live and nearly $500,000 for Operation Smile.