Brief: Teen Link is a call line which gives teens the chance to talk through issues with trained peers. Due to their lack of funds and time, their brand was dated, boring and unapproachable. We wanted to change that.
Solution: We first created an umbrella tagline, “Talk it Out,” a simple sentiment encouraging teens to not let their feelings stew. Next up was a complete brand overhaul including a new website, poster series, t-shirts and booklet centered around hand-drawn characters representing a range of teenage emotions which can be difficult to cope with alone.
Results: A thrilled client and a campaign which has lasted over a decade.