Teen Link is a call line which gives teens the chance to talk through issues with trained peers. Due to their lack of funds and time, their brand was dated, boring and unapproachable. We wanted to change that. We first created a fresh straightforward tagline, “Talk it Out,” a simple sentiment that encouraged teens to not let their feelings stew. Next up was a complete brand overhaul including a new logo design which would stand the test of time, a new website, poster series, t-shirts and booklets centered around hand-drawn characters representing a range of teenage emotions which can be difficult to cope with alone.
Pro bono client I brought in, all work done for free