Sharps, an upper-end men's grooming company, was launching their lower-end mens shaving and "prepping" line "Barber Brigade" and needed an inventive site to stand out from the competition. We created online barbershop, run by The Sharpsmen, an over-the-top quartet of men's-men. The site invited you to find many hidden treasures, explore the full product line, learn from an "Illustrated guide to Prepping," and create personalized messages to send to friends from one of the Sharpsmen themselves about getting your unruly man hair in shape. We also created unique social profiles for each of the characters to further spread the word through their quirky personalities.
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