Brief: Inspired by the response of the Mother Emanuel family members in Charleston, A+E wanted to help raise money and awareness around race in America.
Solution: We partnered with iHeartMedia to create “Shining A Light, a Concert for Progress on Race in America.” This two-hour internationally broadcast live special held at The Shrine Auditorium in LA confronted issues of race - and promoted unity. Performers included some of the biggest names in music, including Zac Brown Band, Jamie Foxx, Tori Kelly, John Legend, Miguel, Pink, Jill Scott, Ed Sheeran, Sia, Bruce Springsteen, Sting and Pharrell Williams. The evening included a once-in-a-lifetime series of duets focused on creating reconciliation and positive change in local communities.
Results: Millions watched from around the world and donated to the Fund for Progress on Race in America, powered by United Way Worldwide. The funds were granted to organizations working toward racial justice and progress.