Brief: Windows Live Maps had an awesome feature which allowed you to create collections of your favorite restaurants and shops to share with friends. Unfortunately, nobody knew about it.
Solution: The Pushpin Project took the pushpins right out of the map and brought them to the streets of Seattle. We created our own collections and placed 30 foot tall push pins (the Maps icon) on our favorite local indie businesses. We called more attention to the businesses with wild postings, handouts and signage on each pinned location. Everything mapped back to thepushpinproject.com, which utilized the Maps functionality.
Results: Not only did we get thousands of hits to the site within the first week, driven only from the installations, but the local businesses targeted saw their revenue drastically increase. The campaign was also recognized by the One Show.