Brief: M&M’s wanted to establish themselves as the chocolate of choice for movie lovers.
Solution: M&M's Studios, a three-day SXSW experience which invited attendees to add their own color to the movies. Throughout the three day pop-up we hosted screenings, panels and encouraged consumers to indulge in bite size treats via a customizable interactive M&M’s sampling wall and partnerships with local chefs who reimagined classic movie concessions. Consumers also created their own movie themed dubsmash masterpieces, and had an opportunity to see their names in marquee lights.
Results: Our Studios made quite an impression, over 15MM+ impressions, in fact. Facebook: 11,230,473 Twitter: 3,415,941 Instagram: 552,221