Brief: Ford needed to reveal their mini SUV EcoSport to the U.S. by establishing its unique name, personality, and size.
Solution: “Go Small Live Big” celebrated the utility of the EcoSport with the cultural movement of going small. We kicked off a three-day consumer event in the heart of Hollywood with a first-ever vehicle reveal on Snapchat by the King of Snap, DJ Khaled. We continued the fun each day with performances and experiences which highlighted how big small can be. Engagements included: a small stage with big musical acts, mini zoo bringing big joy, tiny houses with big surprises, small workouts with big results, small bites with big flavor, a GIF photo booth, and a tiny art nail salon.
We also engaged dozens of targeted influencers, celebrities and partners to create earned & paid media amplification through unique influencer content, Snapchat GeoFilters, social posts, and press interviews.
Results: 5k attendees, 456+ million earned media impressions, 745k+ social media impressions, 64+ million video views, and 61+ million Snapchat story views. Aka a MAJOR KEY.