Brief: In 2017 I co-founded She Stacks, a company which financially empowers women by creating an ecosystem of content, experiences and products that make wealth-building simple, social and sexy. Our first order of business was to partner with brand maven Maria Samodra to create a highly recognizable logo and brand system to shake up the financial industry and galvanize our community.
Solution: The logo is a sophisticated twist on the dollar symbol, simplifying and softening it while “stacking” the two “s’s” maps back to the brand name. Stylized photography and illustration provide ways to both inspire and speak to the community in a way which emotionally resonates. Our secondary type provides the brashness of the financial feminist movement and lets them know we WILL be heard.
Results: Brand launching 2018.