Founded in NYC and inspired by Winston Churchill, Bulldog Gin is one of the fastest growing gins in the world. Bulldog combines three unique botanicals (Dragon Eyes, Lotus Leaf, and White Poppy) to create an incredibly smooth, highly mixable, less juniper-forward gin.
Lead creative team on advertising, experiential, bartender engagement, pos and brand strategy for 2014/2015. Created "Surrender to Nothing" campaign giving brand/consumers an actionable rallying cry. Grew brand marketing footprint from 1 US market to 6.