Microsoft asked us help introduce their first ever phone to its key target demographic Coachella, a very fickle bunch. We created the KIN Lounge, a place for the weary masses to relax and engage with the brand. The air-conditioned lounge was populated with vintage arcade games, couches, a customizable t-shirt station, phone recharging stations, interactive art walls, create-your-own costume photo booth, live dance contests, prizes, and computers dialed to their social networks. The experience was voted the #1 tent at Coachella and the KIN Facebook page received more than triple the amount of Facebook sign ups the client hoped for. We also launched KIN on the Microsoft campus and to the worldwide press with an exclusive event in SF.