A series of unique events and programs immersing guests in the Hendricks’ delightfully curious world, featuring a cast of playful characters and, of course, sublime cocktails. The events had dozens of engagements over the course of three years but focused on bringing the liquid to life through a whimsical Botanical Garden, insightful and a tad frightful Apothecary Lab, and an Explorer's Lounge for the brave. In 2012 alone we sampled 4,263 consumers in 5 cities resulting in 8,690 data captures and 30,741,480 media impressions.
Winner of gold Stevie for brand experience of the year
Winner of BizBash Style Awards "Best Event Decor"