Brief: Google wanted to help put New York based women-owned small businesses on the map, quite literally via Google Places.
Solution: “Pink Pin” - a partnership with Susan G Komen during breast cancer awareness month which gave online consumers and businesses the chance to get involved by pinning themselves to the map, sharing their stories and donating. Participating businesses were sent Pink Pin displays to encourage in-store donations, which were matched dollar-for-dollar by Google.
Results: Over 600 local businesses signed up, raising over $50,000. Google named it Best Marketing Initiative of 2012.