Google wanted to help put New York minority run small businesses on the map, quite literally via Google Places. Women were first on the list, and to help get their attention we partnered with Susan G Komen during breast cancer awareness month. Online consumers and businesses could pin themselves to the map, share their stories and donate. Participating businesses were also sent a packet with items to display with a dial in number to encourage in-store donations, which were matched by Google. Over 600 local businesses signed up, raising over $50,000.
Won Google's Best Marketing Initiative of 2012