Creative Director. Social Instigator. Human Cartoon.
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Ford asked us to help create a piece of content to introduce their brand new platform FordPass at the Detroit Auto show. FordPass is much more than an app to keep your on-the-go easier, but innovative FordHub spaces which improve your mobility and live FordGuides to help you navigate your way. We used animation to tell this new and complex story with playful art direction and the voice of Lisa Loeb.