Brief: Facebook IQ allows marketers and advertisers to target their audience more effectively and efficiently. Our task was to create a narrative and an execution to make a more engaging and impactful event than ever before.
Solution: “Finding the Extraordinary in the Ordinary,” highlighted all the amazing stories data can tell in both information and experience. The Instagram Café showcased business promotion, and a latte artist to “draw” people’s faces on their lattes. The Home focused on entertainment, moving, and new parents, with live actors simulating their everyday lives. The News Feed revealed how the exchange of Facebook information works on a day-to-day basis. The Mart focused on consumerism, and The Year of Extraordinary went through an entire year of events that marketers didn’t know about, and should be targeting to. The IQ park provided a meeting place where speakers would talk more about insights. To close out the event, we invited Aziz Ansari to share his comedic wit.
Results: Hundreds of excited attendees, and the Overall Design and Art Direction/Winners of the Event Marketer and Global Ace Awards.