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CIVIC ENTERTAINMENT | EXECUTIVE CREATIVE DIRECTOR
Dec 2016-April 2018
After spearheading Civic's biggest client win ever with Ford, I agreed to stay on full time as ECD. My focus was building out a creative department, revamping the Civic brand, and creating internal process and structure including a formalized brief, new website, and creative ideation workshops. All while continuing to partner with senior leadership and top clients to create transformational creative solutions to the Ford business, lead pitches, and inspire and oversea dozens of projects and teams companywide.
Brands: Ford Motor Company, Lincoln, eBay, Verizon, Facebook, Instagram, HBO, Snapchat, Playboy, Airb-n-b, A&E, Lifetime, Bravo, Fairlife, Mars, Audible, Macy's
CIVIC ENTERTAINMENT | CREATIVE DIRECTOR
June 2015-Dec 2016
Creative co-lead on teams which landed an astonishing multi year contract with Ford Motor Company unheard of for a company the size of Civic resulting in a 25% jump in revenue. Also brought in wins for Ebay, Playboy and Facebook resulting in millions in new business. Focused on ushering Ford into a new more culturally relevant space as they pivot from a motor company to a motor and mobility company.
Brands: Ford Motor Company, eBay, Verizon, Snapchat, Playboy, Airb-n-b, A&E, Lifetime, Fox, go90, Zagat, Android
Freelance Creative Director
May 2013-May 2015
Freelance CD, writer and ideator collaborating with magical agencies and brands in
New York and beyond. Specializing in big idea generation and 360 cross-platform
thinking with focus on the place experiential, social and digital collide.
Clients: Milk Studios, Opperman Weiss, Feral Productions, Rally, Momentum, Magnetic, Asylum, BFG, The Village, Sub Rosa, Agency 5'Oclock, Haute Chocolate, Tipple Supply Company
Brands: Nike, Keds, Old Navy, Facebook, Harper’s Bazaar, Hendrick’s Gin, Bacardi, Stacy’s Pita Chips, WINK, Campari (Bulldog Gin, Wild Turkey, Skyy Vodka, Auchentoshan, Bowmore)
Momentum NY | Creative Director
Jan 2011-April 2013
Ran the William Grant & Sons and Google business overseeing a team of 6-8 creatives. Experiential projects ranged from digital to event and everything in between. Responsibilities included team inspiration and management, ideation, seeing concepts through to execution, collaborating with cross-disciplinary teams to make sure projects ran seamlessly, client presentation and relationship growth.
Helped bring in over 10 million dollars in new business and led the team to win the William Grant & Sons agency of the year award. Won two Interpublic Group Organic Growth Initiative Awards. Was the first person to be elected for the Global Exchange program where I worked out of the London office. Also headed up many internal initiatives such as a creation of an internship program, development of an operations committee and overseeing a rebrand of the entire New York office.
Brands: William Grant & Sons, American Express, Google, L’Oreal, Powerade,
Coca-Cola, American Airlines, Porsche, Bronx Children’s Museum, Roundtree’s Randoms
Wexley School for Girls
Copywriter-Associate Creative Director
For five years I worked at the little agency that could, creating larger-than-life ideas for clients who wanted something beyond the norm. I learned to not just hone my concepting and writing crafts, but to look at each job as a new opportunity to push the envelope of possibility. From creating the first mobile phone karaoke technology to the Jobcuzzi, the “worlds most relaxing job interview,” I strived to create buzz-worthy experiences that solved the business problem and created fans out of the consumer.
I also helped foster the internal culture at Wexley. From writing company Christmas cards and concepting company parties, to organizing kickball teams and fundraisers, I was at the epicenter of creating the wacky and wonderful world of Wexley.
Brands: Microsoft, T-Mobile, TBS, Starbucks, Seahawks, Virgin Mobile, Seattle Sounders,Sharps Barber Brigade, Windows Mobile, People for Puget Sound, Bacon Salt, Intrawest, NW Source, Atlas, Teenlink and countless others.
Got my feet wet with some of the Seattle greats: Egg, Hydrogen, Hadley Green, UpRoar, and Dept of Energy.
Brands: Pyramid Ale, Gardenburger, The SUB Seattle Tour, Olivine Atelier, Don’s Garden Shop, LifeStyled
1996-2001 University of Idaho (undergrad in advertising, graduated magna cum laude)
1999 University of Waikato, New Zealand (year abroad advertising program)
2003-2005 School of Visual Concepts
2009 State of Washington Management course
2013 MOMO leadership conference & certification program
2012-ongoing She Says Mentor
2012 Pratt, New York
2009 School of Visual Concepts, Seattle
AWARDS & ACCOLADES
Work recognized in: Creativity, Newsweek, Mashable, the New York Times, Forbes, Seattle Times, Fortune, Ad Age, Business Week, Inc Magazine, NY Post, CMYK, BizBash and countless other publications.
2017 Where are the Boss Ladies list
2016 Ex Awards Silver (2) - Facebook IQ
2016 Global Ace Awards Gold - Facebook IQ
2016 American Business Awards Gold (2) - Facebook IQ
2013 Gold Stevie "Experience of the Year"- Hendricks
2013 BizBash Event Decor award - Hendricks
2012 William Grant & Sons “Agency of the Year” (CD on the account)
2012 Google "Best Marketing Initiative" - Pink Pin
2012 McCann Global Creative Exchange recipient, London
2011 & 2012 IPG organic growth initiative award
2011 Icarus award winner (creative MOMO award)
2010 Sammy award - Seattle Sounders
2009 Creativity "Spot of the Week" - Atlas
2008 Addy Award Silver - Microsoft "The Great Techsploration"
2007 One Show - Google Pushpin Project
2007 Seattle Show Gold - Sealy mattress
2005 School of Visual Concepts “Star of the class”
SHE STACKS I FOUNDER
Founder of women's financial empowerment startup which exists to close the confidence gap between women and wealth. Launching Fall 2018.
Daughters of Devotion | PERFORMER
Founded a conceptual drag performance duo as seen performing at/in: Vogue Italia, Art Basel, Lifeball, Social Star Awards Singapore, Pangea, Marquee, Heidi Klum’s Halloween, New York Times, Perez Hilton, PMC Magazine, In Tandem, Next Magazine, Brooke Candy “Opulence,” Carmen Electra “I Like it Loud” and countless other events and publications.
McLeod Residence | Co-owner
Was lucky enough to help steer Seattle’s most exciting membership based art gallery,
lounge and performance space. My involvement included event and fundraiser conception
and production, members and artist outreach, and press.
Lucky Clam Productions | Owner
Co-owned an event production company which threw lavish themed fundraisers and events every few months such the Labyrinth NYE gala, Bunny Love, Galaxy of Pain photo show, and Cause for Drinks. Programs raised close to $100,000 for the Leukemia Society, Planned Parenthood, PAWS, Lifelong AIDS Alliance, Home Alive, Treehouse and many others.
Brand Representative & Model
Model, performer, stylist and representative for clients such as: MAC Make-up, Kestrel Vineyards, Sin in Linen, Dewar’s Whiskey, The Atomic Bombshells, SIFF, Nautical but Nice, The Stranger, My Millie Vixen, The Pretty Parlor, Innovative Images and many more.