Brief: Help BCM refine and implement a comprehensive marketing strategy, including a brand identity system and related collateral.
Solution: A colorful, candid, crafty and playful identity was designed to highlight the simple moments of discovery and play. The photographs in the mark portray the five pillars of the Bronx Children’s Museum through energy, realism and humanity. Nothing staged, everything authentic.
Five Pillars: Nature, Culture, Arts & Community; Education/Inspiration, Fun/Recreation