Brief: The Balvenie wanted to celebrate the end of their The Rare Craft Roadshow, which profiled artisans throughout the country that shared their dedication to craftsmanship.
Solution: The Roadshow culminated in the Balvenie Rare Craft Collection. From all the talented artisans we'd met, our esteemed curator Todd Snyder hand-selected 18 finalists for a first-of-its-kind travelling exhibition. Consumers perused and purchased unique crafts, checked out the Morgan used in the journeys, saw the route highlighted on a bespoke wooden map, and enjoyed artisan Balvenie cocktails.
Results: We visited six cities, sampled over 11,000 guests, and restored a passion for craftsmanship in America once more.